An air conditioner IS a heat pump. It is designed to move heat in one direction only - from inside to the outside.
The heat pump u describe sounds like it is designed to move heat in both directions. That is good, as it usually takes less energy to move heat from one area to another than it costs to heat that area in the first place.
The drawback is that heat pumps r only effective to a certain point. I think once it is about 30 to 40 degrees outside, they do not work well for heating a house - there is not enough heat for them to capture it. At that point, u need another way to heat the house.
Another thing to consider is who in the area can service it, & what kind of medium is used to transport the heat. A friend has a ground-water source heat pump to heat his house. It draws water from a well, extracts the heat, & discharges the water into a pond. When it works, his winter heating bill (in Michigan) runs less than $50 per month. But when it breaks down, it costs him a lot to get it fixed. He has a backup furnace to warm the house. If u have anything like this, u need to get the maintenance records of the system, or at least find out who has done the annual maintenance on it.